Liam Sanders is a dynamic leader and sales strategist with over a decade of experience helping companies drive revenue growth and achieve strategic goals. As the Founder and Managing Director of Swiftree, a consulting firm he started in 2022, Liam specializes in providing fractional executive leadership, sales consulting, and go-to-market strategies for businesses looking to scale efficiently. Through Swiftree, he partners with clients to streamline their sales and marketing operations, build high-performing teams, and create sustainable growth strategies that align with both short- and long-term objectives.

With a focus on sales and growth consulting, Liam helps companies refine their sales processes, increase conversion rates, and optimize profitability without the need for full-time hires. He is recognized globally, having supported over 50 clients across various industries and earned the coveted Expert Vetted status on Upwork, placing him in the top 1% of freelancers worldwide. His strategic insights have enabled clients to unlock new revenue streams and achieve success in competitive markets.

In addition to his work at Swiftree, Liam serves as the Chief Revenue Officer (CRO) at TechForce Cyber, where he has been instrumental in expanding the company’s cyber services across the UK since June 2023. He leads the organization’s revenue generation efforts and builds strategic partnerships that align with evolving market demands. His work in the cybersecurity sector is marked by his ability to deliver innovative solutions that drive growth and meet customer needs.

Liam is also a Board Member at Impactive Tech, a fintech SaaS start-up, where he plays a key role in shaping the company’s growth strategy and providing valuable guidance to the board on performance and market opportunities. His expertise in go-to-market strategies and international expansion has made him a sought-after consultant and advisor for companies looking to grow in both established and emerging markets.

Earlier in his career, Liam held leadership roles at Marsh, where he developed the Pacific ESG go-to-market strategy, and at Control Risks, where he managed key client relationships across the Asia Pacific region. His experience spans a range of industries, including financial services, legal, and consulting, where he has consistently delivered results by developing sales strategies that drive revenue and build lasting client relationships.

Liam holds a bachelor’s degree in business, management, and marketing from Bath Spa University and is currently pursuing his MBA from the University of Birmingham. He is also an Executive Member of Pavilion, a global community of revenue leaders.

Throughout his career, Liam has demonstrated a passion for empowering businesses to grow through strategic planning, effective sales management, and strong leadership. His ability to translate complex challenges into actionable strategies has earned him a reputation as a trusted advisor and leader in the sales and business development space. Whether working with start-ups or multi-million-dollar organizations, Liam brings a results-driven approach to every project, helping clients achieve sustainable growth and long-term success.