Carlos Palmero is an entrepreneurial marketing, sales, and business development leader with over 20 years of experience creating and executing impactful digital strategies that resonate with global audiences. As the Director of Marketing & Growth at Labit Group, he has played a pivotal role in positioning a boutique architecture studio on the global stage. His innovative approach to showcasing the studio’s cutting-edge BIM (Building Information Modeling) capabilities has secured high-profile overseas design projects. Carlos leads a cross-functional team of business and app developers, designers, and architects, mentoring them to consistently achieve ambitious KPIs as the firm continues its rapid growth.

Throughout his career, Carlos has worked with a diverse range of industries, from luxury brands to financial institutions and academic organizations, driving marketing, eCommerce, and creative initiatives across EMEA, LATAM, and the USA. His expertise spans SEO, growth marketing, and omni-channel digital engagement, allowing him to craft campaigns that not only boost visibility but also convert leads into lasting relationships.

Before joining Labit Group, Carlos founded Conversia Marketing, where he consulted clients across various sectors such as F&B, manufacturing, and financial services. He delivered SEO and growth strategies that helped clients future-proof their businesses in an evolving digital landscape. Notable achievements include orchestrating an influencer campaign that garnered 400K impressions for an upscale international sangria brand and guiding clients through the development of sleek, interactive websites that amplified eCommerce revenue and enhanced brand positioning.

Carlos’s background also includes senior marketing and business development roles at prestigious institutions like IE Business School and ESADE Business School, where he successfully launched new higher education programs and exceeded enrollment targets by 60%. His expertise in international sales, relationship management, and omni-channel marketing was also honed during his tenure at E&J Gallo Winery and Molson Coors Beverage Company, where he achieved substantial revenue growth across the Caribbean and Latin America.

With a passion for embracing emerging technologies and future-proofing businesses in the digital age, Carlos is dedicated to harmonizing creative teams and stakeholders to achieve impactful results. His leadership and innovative thinking have consistently driven brand visibility, customer engagement, and business growth on a global scale.